Benchcraft Company was established in 1982 to provide free custom-designed products to Golf courses across America and Canada for sponsoring, advertising and marketing business services.
The products include scorecards, course guides, benches, and other golf-related facilities for golf courses.
Over the years, the company still needs to fulfil its business commitments wholly or partially with the clients.
This raises serious questions about company trust and fair business practices. Ultimately, the illegal and foul marketing strategy transforms into a legal battle against Bench Craft.
Several clients sued and alleged the company’s tricky and unlawful marketing and business approach.
Let’s do a deep dive into the Bench Craft Company Lawsuit.
Bench Craft Company Lawsuit: Overview of Allegations
Deceptive Marketing Strategy
Benchcraft Company was charged for involving deceptive marketing practices. A large number of business community claimed that Bench Craft Company completely misled them regarding to financial advantages of marketing and promotional campaign on golf course scorecards.
These allegations reflect the company intensions that return on investment for advertising services were clearly manipulated.
Here are some references about Bench Craft Company Lawsuit Allegations.
Customers Complaints about Bench Craft Company Lawsuit
Several customers expressed deep reservations regarding rates and high pricing of advertising their products as compared to other market alternatives.
The cost aspects were the epicentre of the existing conflict, which led to dissatisfaction and instigated the business community to sue Bench Craft to protect their financial assets.
Poor Customer Services
Negative feedback and poor customer service further aggravated the plaintiff’s case. Few customers have raised their concerns regarding communication and response to their queries.
The non-professional customer response frustrated the business community network attached to Bench Craft Company.
The overall client experience converts into dissatisfaction due to inefficient, incompetent and poor customer support staff.
Bench Craft Company Lawsuit effect on USA Golf industry
Over the years, the USA Golf industry has crossed its sales volume of more than one billion US dollars and considerable business community trading directly and indirectly with its emerging market potential.
Therefore, the implications of a class lawsuit against Bench Craft were an eye-opener and a matter of deep concern for the industry.
“This statistic depicts manufacturers’ wholesale sales of golf equipment in the United States from 2007 to 2022. In 2022, U.S. wholesale sales of golf clubs amounted to about 1.94 billion U.S. dollars. Like clubs, golf ball wholesale has grown considerably over the years and reached sales of over one billion U.S. dollars for the first time.” – Reference
The relevant administration, including top management of other golf companies, must be vigilant regarding contracts, partnerships, agreements, sales, transparency and customer commitment. Otherwise, short-term business tactics and misleading marketing plans may involve your company in legal controversies.
The business owner must ensure trust and accountability within the rank and file of the company.
During recruitment, all employees should have an oath to avoid truth-less, ambiguous, unethical and illegal business practices.
Finally, always maintain your company’s repute and its brand; it takes decades to build and months to pull down.
Lawsuit History – Examples:
There are several examples in USA legal history has to face lawsuit like Bench Craft Company.
What is a lawsuit in the USA?
A lawsuit is a legal action by one person or entity against another person or entity to be decided in a civil court of law. The United States legal system is the main reason for a record number of lawsuits that inspire citizens to file suits.
Moreover, the US civil law allows group lawsuits, which empower many people to join together in a single case against a typical defendant.
Historically, the lawsuit has its roots and effects on American society. In 1998, a Master Settlement Agreement was signed with the four largest tobacco companies and 46 states to recover costs associated with consumer protection, antitrust, and other claims, including smoking-related illness treatment.
In 2010, the US Justice Department and five states (Alabama, Florida, Louisiana, Mississippi and Texas) reached a settlement of more than $20 billion with British Petroleum for its role in the Gulf of Mexico oil spill. It was the largest deep-water horizon oil spill in U.S. waters.
Similarly, the entities like Volkswagen, Enron securities fraud and WorldCom accounting scandal made their legal settlement depending upon type of suit and court.
Do your business honestly!